Collaborating with Renault to learn how to compete with the Chinese is a major motivation for Ford. “Europe is very important for the overall fitness of the company,” says the regional president. “It's really a test given the level of competitive activity around EVs and the emergence of the Chinese OEMs as they import into Europe.”
Such competition isn’t as white-hot in Ford’s domestic market, with tariffs continuing to lock out Chinese car makers and the Trump administration rolling back on electrification demands. But something intrinsically American – the Bronco SUV – is heading the other way, out of the US to Europe.
Even Ford has now recognized that the French are Europe`s leaders in electric .
One hopes the UK can eventually catch up in the rapidly changing green marketplace
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