The new paradigm will focus on consented, owned data for customized experiences. Tools to both gather and activate on 1st party data are changing and clients require extensive support with data clean up and mapping to sets of data within walled garden through data clean rooms.
Reliance on 3rd party cookies for data mapping has left most advertisers with atrophied data sets and collection practices regarding 1st party data.
Data privacy regulations require abilities such as tracking consent, deletion of user data, and the mitigation of PII. Tools and data architecture solutions are needed.
Data Science Support & Cookie less MMM measurement will be needed to overcome the lack of data or 'black box' privacy-era measurement being proposed.
Yes , you will still be the bull`s eye . But , the rules have changed a little thanks to the EU privacy regulations . Business will soon catch up to this meandering Ideal .
Outstanding
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